ERIC Number: ED364918
Record Type: RIE
Publication Date: 1993-May-28
Reference Count: N/A
From Sevilla to Barcelona: Public Relations Research and Education in Spain. The Structure of Spanish Public Relations: 1980-1990.
Noguero i Grau, Antoni
A study examined the situation of the public relations profession in Spain from the point of view of public relations agencies or consultancies, and of individuals in public relations. Forty-four individuals (of a target population of 100) and 26 public relations agencies or firms (of a target population of 40) responded to questionnaires and interviews. Results indicated that: (1) the great majority said that public relations was useful to companies; (2) public relations was understood as mundane activities; (3) interviewees whose companies contain public relations departments considered that the results achieved were good, and that the departments will be strengthened in the future; (4) the level of qualification of the staff was graduates of universities, graduates of higher and lower technical colleges, and graduates of private colleges and public relations schools; (5) most public relations departments were structured as a single, centralized service; and (6) many public relations agencies and consultancies opened between 1985 and 1990. Results also indicated that the main activities undertaken by clients of the interviewees were, in order of importance: meetings and interviews with representatives of international organizations; distribution of sundry material to schools and to scientific organizations and associations; organization of and/or participation in press conferences, symposia, debates, and seminars; opening ceremonies and sports events; opinion polls and analysis; coordination of internal communications; and regular distribution of information to the press. (Six tables of data are included.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Professional Concerns; Spain
Note: Paper presented at the Annual Meeting of the International Communication Association (43rd, Washington, DC, May 27-31, 1993).