ERIC Number: ED362931
Record Type: RIE
Publication Date: 1993-Oct
Reference Count: N/A
A Semiotic Interpretation of the Teaching of Business Communication in Today's Global Economical Trend.
The theoretical and educational perspective presented in this paper offers a foundation for the way in which communication becomes a tool to promote social economic expansion and awareness of multiple international cultural realities. Part I examines the philosophies of Paulo Freire and Peter Drucker which provide the core of the paper. Part II defines communication as a semiotic language device, one among other systems with which the individual participates to organize, conceptualize, and change history. In Part III the role of communication in international business is examined as it provides a tool to clear the way toward bringing peoples' views together. Part IV describes traditional parameters of language beliefs, comparing them to a more progressive semiotic/psycholinguistic parameter. The five main language parameters are described under the following headings: (1) physiological; (2) the nature versus nurture controversy; (3) the concept of equilibrium; (4) the constructivist versus the creative; and (5) the concept of history. In Part V, 7 general and 15 specific objectives are recommended for business communications educators to integrate and/or develop into communication courses. Contains 10 references. (NH)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Context; Drucker (Peter F); Freire (Paulo)
Note: Paper presented at the Annual Meeting of the Association for Business Communication (Montreal, Quebec, Canada, October 27-30, 1993).