ERIC Number: ED362923
Record Type: RIE
Publication Date: 1993-Aug
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, Missouri, August ll-l4, l993). Part XI: Advertising.
Association for Education in Journalism and Mass Communication.
The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written Communications on the Destinies of Their Advertising Agencies" (Leonard L. Bartlett); "The Effect of Serial Position on TV Advertisement Recall: Evidence from Two Years of Super Bowl Advertising Data" (Taeyong Kim and Xinshu Zhao); "A New Conception of Deceptiveness" (Ivan L. Preston); "The Role of Comparative Information in Political Advertising Evaluations and Candidate Evaluations" (Bruce E. Pinkleton); "California's Anti-Smoking Media Campaign: The History and Effectiveness of an Advertising War on the Tobacco Industry" (W. Robert Nowell III); "Hispanic-American Consumer Behavior: A Marketing Update" (Betty Parker); "Corporate America: Adapting to the African-American Consumer Market" (Velma A. Robinson); "The Baddies of Advertising: An Analysis of the Negative in Advertising Criticism" (Sandra E. Moriarty); "A Longitudinal Content Analysis of Environmentally Related Advertisements in Consumer Magazines from l966 through l991" (Marni J. Finkelstein and others); "The Relative Constancy Hypothesis, Structural Pluralism and National Advertising Expenditures" (David Pearce Demers); and "Product Information Strategies of American and Japanese Television Advertisements" (Carolyn A. Lin and Michael B. Salwen). (NH)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers: Advertising Effectiveness; Advertising Industry; Barter; Consumer Information; Consumers; Media Campaigns
Note: For other sections of these proceedings, see CS 508 347-362. For l992 proceedings, see ED 349 608-623. Illustrations in the Robinson paper may not reproduce clearly.