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ERIC Number: ED362920
Record Type: RIE
Publication Date: 1993-Aug
Pages: 228
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, Missouri, August 11-14, l993). Part VIII: Public Relations.
Association for Education in Journalism and Mass Communication.
The Public Relations section of this collection of conference papers contains the following six papers: "Spanning the Boundaries: Support for First Amendment Rights among Public Relations Practitioners, Journalists and the Public" (Robert O. Wyatt and Sharon S. Smith); "Organizational Factors That Contribute to Practicing 'Excellent' Public Relations: A Case Study" (Brad L. Rawlins); "Toward a Feminist Theory of Public Relations: (Linda Childers Hon); "A Systematic Look at Special Events Marketing: Objectives, Evaluation, and Effectiveness" (Suzanne Lainson); "Evolution of the Managerial Role in Public Relations Practice" (David M. Dozier and Glen M. Broom); and "Self-Actualization as Mediator between Intent and Behavior in Public Relations Campaigns" (Jo Nell Miettinen and David M. Dozier). (NH)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers: Consumers; Marketing Research; Marketing Strategies; Professional Concerns
Note: For other sections of these proceedings, see CS 508 347-362. For 1992 proceedings, see ED 349 608-623.