ERIC Number: ED362906
Record Type: RIE
Publication Date: 1993-Aug
Reference Count: N/A
Fostering Creativity in Advertising Students: Incorporating the Theories of Multiple Intelligences and Integrative Learning.
Noting that linguistic and mathematical/logical are the two kinds of intelligences the educational system encourages and that the educational system, as well as science in general, tends to neglect the nonverbal form of intellect, this paper describes Howard Gardner's multiple intelligences theory and Peter Kline's theory of integrative learning to illustrate how these can be used to develop activities which foster students' creativity. The paper describes individually Gardner's "six intelligences," and discusses Kline's practical application of using all the intelligences in classroom teaching to encourage creativity. Claiming that in a creative field such as advertising all of the intelligences should be available to a student for full functioning and productivity, including the right brain's "nonverbal and global" functioning, the paper outlines 14 activities (including various improvisational exercises, mind-mapping, and ice-breaker techniques) designed to foster creativity. (NH)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Identifiers: Advertising Education; Gardner (Howard); Kline (Peter)
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, MO, August 11-14, 1993).