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ERIC Number: ED362805
Record Type: RIE
Publication Date: 1993-Mar
Pages: 11
Abstractor: N/A
Reference Count: N/A
Are You Suited for the Job?
Carter, Celeste M.; And Others
This study was undertaken to examine the impact of different color women's business suits on hiring decisions and perceptions of job applicants for two different types of jobs, one requiring warmth (elementary school teacher) and one requiring power (police officer). It was hypothesized that fictitious job applicants wearing dark, cold colors would be perceived as more appropriate for a job requiring power, and that fictitious job applicants wearing lighter, warm colors would be judged as more suitable for a job requiring warmth and compassion. Subjects (N=76) were randomly assigned into groups following a 2 (subject sex) x 2 (job type) x 5 (suit color) mixed design. Subjects were given a description of one of the jobs and were told to make evaluations of women's business clothing for a female candidate. The results indicated that both clothing color and type of job sought influenced perceptions of the hirability and traits of job candidates. Black and red suits positively influenced hirability and were seen as more appropriate than teal, pink, or green suits. If the job sought required warmth, however, suits that favorably influenced hiring were red, teal, and pink. Dark suit colors (red and black) were perceived to make the job applicant seem powerful and competent. Lighter pastels (pink and teal) increased perceptions of warmth when compared to black, although the red suit also was seen as warm. (NB)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the Southeastern Psychological Association (39th, Atlanta, GA, March 24-27, 1993).