Developed to address the needs of the apparel industry, this fashion merchandising curriculum guide is designed to assist marketing educators in effective instructional delivery. Introductory materials include the following: a course blueprint that illustrates units of instruction, core competencies in each unit, and specific objectives for each competency; recommended sequence of the units and competencies, weight or relative importance of the objective within the course or unit, and recommended number of hours to be devoted to each; and a course outline. Each of the eight units provides these components for each competency: unit outline with overview of competencies, objectives, and indicators; content/teaching outline; activity outline; and handouts or visual aids. Units cover these topics: course orientation, overview of fashion, evolution and movement of fashion, human resource foundations--career development, selling, risk management, promotion, and fashion show production. The final unit on fashion show production provides information on a course capstone activity, including instructions on the organization, implementation, and evaluation of a fashion show. (YLB)