ERIC Number: ED362563
Record Type: RIE
Publication Date: 1991-Apr
Reference Count: N/A
Focus Groups as an Evaluation Tool.
This abstract and outline for a workshop explore the use of focus groups in evaluation. Cerritos College in Norwalk (California) conducted a series of focus groups to evaluate a new matriculation program. A focus group is a technique often used in marketing research to explore a specific topic. It is a group interview conducted in a casual setting that usually consists of 4 to 12 participants. Participants may speak their minds in an anonymous setting, guided by a moderator who keeps the interview flowing smoothly. Cerritos College used focus groups to get suggestions from staff members who would work directly with the changes brought about by the matriculation program. The staff was thus able to structure a program that would cause a number of changes in their working routines. The workshop outline reviews choosing a moderator, selecting participants, and evaluating and disseminating information. (SLD)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Cerritos College CA; Focus Group Assessment; Focus Groups Approach
Note: Paper presented at the Asilomar Research Conference (April 17-19, 1991).