ERIC Number: ED351725
Record Type: RIE
Publication Date: 1992-Aug
Reference Count: N/A
Disabled Persons and Mass Media Usage: Deaf Nebraskans Offer Their Viewpoints.
Engstrom, Carla R.; Stricklin, Michael
A study examined the mass media usage of deaf Nebraskans. Two categories were formulated to aid in selection of respondents: "experts," composed of individuals who have special training to teach deaf persons or to teach interpreters for the deaf; and "non-experts," consisting of individuals who have had no special deaf education training. Twenty respondents were selected, 10 "experts" and 10 "non-experts." Face-to-face structured interviews were conducted with the subjects. Analysis of the interview transcripts revealed two orientations, or points of view, toward using mass media, "appreciative" and "improvement-oriented." Results also indicated that: (1) those interviewed were found to be active audience members who understood their communication needs and how to use mass media to meet those needs; (2) the respondents indicated that the mass media, especially local media, were not meeting their needs; (3) most reported using complex communication links that may or may not have been satisfying; (4) respondents reported bundling their information by reading local newspapers, watching television and television news, and often calling others using the telecommunication device for the deaf (TDD), or by using telephone relay services for the deaf; and (5) those in the "improvement-oriented group" voiced strong opinions that deaf people should be interviewed and quoted in news stories about the deaf. Findings suggest that managers, editors, reporters, and journalism educators should work to enhance mass media resources for deaf Nebraskans. (Seventeen footnotes are included; 15 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Closed Captioned Television; Nebraska
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).