ERIC Number: ED351717
Record Type: RIE
Publication Date: 1992-Aug
Reference Count: N/A
Tolerance-Intolerance of Ambiguity and the Teaching of Public Relations: Investigating Effects of Individual Differences in the Classroom.
Sallot, Lynne M.
This paper explores how teachers of public relations can help students tolerate the many ambiguities inherent in public relations practice. The paper first reviews the literature regarding individual differences in communication, tolerance-intolerance of ambiguity, and individual differences in teaching. The paper then reports the findings of two exploratory studies conducted at a large state university in Florida that investigated the effects of tolerance-intolerance of ambiguity in the teaching of public relations, including the use of a client-based, case study technique to increase tolerance of ambiguity among students of public relations. The paper concludes that the goal of increasing tolerance of ambiguity in public relations, at least in the classroom, is possible. (Nine tables of data are included; a list of 68 references is attached.) (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Behavior; Florida; Tolerance
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).