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ERIC Number: ED351709
Record Type: RIE
Publication Date: 1992-Apr
Reference Count: N/A
A Model of Internal Communication in Adaptive Communication Systems.
Williams, M. Lee
A study identified and categorized different types of internal communication systems and developed an applied model of internal communication in adaptive organizational systems. Twenty-one large organizations were selected for their varied missions and diverse approaches to managing internal communication. Individual face-to-face or telephone interviews were conducted with middle- or senior-level managers who were knowledgeable about internal communication in the organization. Results indicated that there was a varying degree of leadership asserted in the development and management of internal communication. Four types of internal communication systems were identified: impoverished, imaginary, disjunct, and adaptive. A model describing the diverse elements of internal communication was developed based on a compilation of the organizational analyses and research conducted as part of the study. The inner portion of the model represents the product of the organization, and the outer circle represents the internal communication process which facilitates the accomplishment of organizational key result areas. Arrows connect the product and processes and indicate their reciprocal nature. The ultimate focus of the model is the product, but the communication process must be managed and stressed if the key results are to be achieved. Organizational effectiveness depends upon balancing these product and process factors. (A figure presenting the types of internal communication systems and a figure presenting the model are included; 58 references, a list of the organizations and titles of interviewees, and upward, downward, and horizontal internal communication activities, practices, and programs are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Behavior; Communication Strategies; Organizational Culture
Note: Paper presented at the Annual Meeting of the Southern States Communication Association (San Antonio, TX, April 9-12, 1992).