The purpose of this study was to replicate and extend previous gender difference research by identifying differences in value priorities. College graduates were given the Rokeach Value Survey as part of their testing prior to graduation in the spring of 1989, 1990, and 1991. Using the Mann-Whitney U statistic, significant differences between the groups were found for 14 of the 36 items on the Rokeach Value Survey and for 5 of 8 Schwartz Motivational Value Clusters. Males placed a higher value priority on a comfortable life, an exciting life, pleasure, social recognition, obedience, politeness, and self-control; with the motivation clusters of hedonism, stimulation, and conformity ranking higher for males. Females placed a higher priority on a world at peace, equality, inner harmony, self-respect, broad-mindedness, independence, and being loving; the motivational clusters ranked higher by females were self-direction and universality. The results are discussed in the context of current gender research. A list of 35 references, as well as five tables that supplement the study are included. (Author)