ERIC Number: ED351223
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Cultural Diversity among American and European Businesspersons.
West, Judy F.; Nixon, Judy C.
An astute American, knowledgeable of and sensitive to cultural diversities among Europeans can communicate effectively for business success. The results of research into the communication customs of 27 European countries are presented: the Big Three (France, Germany, United Kingdom--England, Northern Ireland, Scotland, and Wales); Western (Austria, Belgium, The Netherlands, Denmark, Finland, Greece, Ireland, Italy, Luxembourg, Norway, Portugal, Spain, Sweden, and Switzerland); and Eastern (Bulgaria, Czechoslovakia, Hungary, Poland, Romania, Soviet Union, and Yugoslavia). The communication elements examined include: general protocol, conversation topics, appointments, gift suggestions and etiquette, and nonverbal communication techniques. (Author)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Europe (East); Europe (West)
Note: Paper presented at the Annual Meeting of the Association of Business Communication International Conference (November 8, 1990).