ERIC Number: ED350989
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
Ideas without Words--Internationalizing Business Presentations.
Sondak, Norman; Sondak, Eileen
This paper presents elements of the computer graphics environment including information on: Lotus 1-2-3; Apple Macintosh; Desktop Publishing; Object-Oriented Programming; and Microsoft's Windows 3. A brief scenario illustrates the use of the minimization principle in presenting a new product to a group of international financiers. A taxonomy of four basic classes of graphics applications contains: (1) Analytical Graphics--the largest and most important use of computer graphics in business and science including tables, charts, and graphs; (2) Presentation Graphics--used to support a premise or argument, more colorful, text-oriented and elegant than analytical graphic devices; (3) Illustrative Graphics--designed to clarify an idea or concept, instructional and informational, portrays objects realistically; and (4) Story Graphics--used to make the entire presentation with no text or documentation, flexibility is key. The application of the minimization principle and the taxonomy of graphics to graphic design is used in order to improve information transfer in international settings; increase the focus of presentations; and achieve language independence in presentations. (Contains 18 references.) (ALF)
Publication Type: Opinion Papers; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Message Design
Note: Paper presented at the Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (Ypsilanti, MI, April 3-5, 1991).