ERIC Number: ED350641
Record Type: RIE
Publication Date: 1992-Aug
Reference Count: N/A
Minority Public Relations Practitioners: Career Influences, Job Satisfaction, and Discrimination.
Zerbinos, Eugenia; Clanton, Gail Alice
A study explored the factors that influenced the career choice of minority public relations professionals, the level of satisfaction with their career choice, and whether they perceive that they have been victims of labor market discrimination. Subjects, 140 public relations practitioners listed in the Directory of Minority Public Relations Professionals, responded to a questionnaire, for a response rate of 59%. The subjects were 109 Black Americans, 21 Hispanic Americans, 7 Asian Americans, and 2 Native Americans. Results indicated that: (1) the opportunity to work with other people was an important variable in the decision to pursue a career in public relations; (2) high school and college counselors were the least influential in respondents' career choice; (3) respondents were reasonably satisfied with their employment situation; (4) labor market discrimination was a concern among some respondents; (5) among black respondents, older respondents were not more apt to have experienced discrimination; and (6) minority males perceived having been victims of discrimination to a greater extent than did minority females. (Five tables of data and 38 footnotes are included.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Career Barriers; Professional Concerns
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992). Occasional type smudges may impair legibility.