ERIC Number: ED349862
Record Type: RIE
Publication Date: 1992-May
Reference Count: N/A
Critique of a Method for Surveying Employers: A Look at the Tennessee Experience. AIR 1992 Annual Forum Paper.
Phillippi, Raymond H.; Banta, Trudy W.
Three techniques for surveying alumni and alumni's employers were utilized over the space of 3 academic years, for the purpose of comparing these methodologies. In the first study, alumni of the University of Tennessee, Knoxville were asked to complete a mailed questionnaire, then were encouraged through a follow-up mailing to grant permission for their employers to be contacted. In the second year, the alumni were asked for their permission for employer contact on the initial survey instrument, and in the third year, alumni were contacted by phone for this permission after they had returned their own questionnaires. Employers were surveyed through the mails in every case, but their instrument was revised in the third year to replace a Likert scale for item responses with a forced-choice format. Comparison of response rates indicates that gaining permission for employer contact directly on a questionnaire mailed to alumni is just as effective as phone contacts. The results also suggest that employers answer Likert items with a response set unless forced to do otherwise. The study concludes that a mailed survey methodology for alumni and their employers can be effective if the graduates's permission is obtained on the initial questionnaire and if employers are forced by the survey instrument's format to differentiate among listed job characteristics and performance ratings. Included are 14 references. (Author/JB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: AIR Forum; University of Tennessee Knoxville
Note: Paper presented at the Annual Forum of the Association for Institutional Research (32nd, Atlanta, GA, May 10-13, 1992). For a related report, see ED 336 031.