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ERIC Number: ED349618
Record Type: RIE
Publication Date: 1992-Aug
Pages: 462
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992). Part XI: Advertising.
Association for Education in Journalism and Mass Communication.
The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek); "Is Seeing Believing Where Silver and Silicon Meet? A Matter of Credibility in Advertising and News Photography Contexts" (Danal W. Terry and Michael H. McBride); "A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan" (Douglas M. McLeod and Motoko Kunita); "Using the FCB Grid to Write Advertising Strategy" (Johan C. Yssel and Mark W. Walchle); "Broadcast Condom Advertising: The Cultural Hypocrisy of Network Self-Regulation" (Randy Jacobs); "A New Framework for the Study of Advertising Creative Appeals" (Mark Secrist); "An Analysis of the Growth of Transnational Advertising Agencies in Five Asian Countries: 1970-1990" (Kwangmi Ko Kim and Katherine Toland Frith); "Measuring Media Image: Expectations, Perceptions, and Attitudes of Local Retail Advertisers" (Jana Frederick-Collins); "Television News and Ads as Sources of Issue Information--Another Piece for the Puzzle Board" (Xinshu Zhao and others); "An Analysis of Competition for Listeners and Advertisers between New England Areas of Dominant Influence" (Carolyn Boulger Miller): "American and Japanese Youth as Consumers: Similarities and Differences" (Jyotika Ramaprasad and others); "In Their Own Words: Advertisers and the Origins of the African-American Consumer Market" (Dwight E. Brooks); "An Interpretive Study of Visual Cues in Advertising" (Sandra Moriarty and Shay Sayre); "The Advertising Content of African-American Newspapers" (Stephen Lacy and Karyn Ramsey); and "An Advertising Processing Model: An Empirical Investigation of the Decomposability of Attitude toward the Ad and Attitude toward the Brand" (Kak Yoon and Bonnie Reece). (RS)
Publication Type: Collected Works - Proceedings; Historical Materials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers: Advertising Education; Advertising Effectiveness; African Americans; Asia; New England; Transnational Corporations
Note: For other sections of these proceedings, see CS 507 955-970. For 1991 Proceedings, see ED 340 045.