ERIC Number: ED349600
Record Type: RIE
Publication Date: 1992-Aug
Reference Count: N/A
Teaching Creativity for Right Brain and Left Brain Thinkers.
Right brain and left brain dominant people process information differently and need different techniques to learn how to become more creative. Various exercises can help students take advantage of both sides of their brains. Students must feel comfortable and unthreatened to reach maximal creativity, and a positive personal relationship with classmates and teacher should be fostered. Grading should be suspended for the first attempts, as students learn techniques and gain confidence. Students can be paired off, one blindfolded, and the other gently guiding the "blinded" student around to feel trees, cars, and other objects. Then students write about their experiences. Forced association exercises, in which students must write advertisements for a product by using something not usually associated with it, also are effective. For example, students were asked to write an ad for a dress shirt by using a gorilla in it, and numerous creative ads were elicited. Asking students to write mini-plots for ads (using selected characters, goals, obstacles and results from lists on the blackboard) is also a useful technique. Brainstorming techniques, such as asking students to come up with ideas for a restaurant serving nothing but fowl, should be taught, as should listing and guided imagery exercises. These and other exercises, all designed to help students explore different ways of developing ideas and visualizing creative approaches, prove useful in fostering creativity for both sides of the brain. (HB)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Identifiers: Advertisements; Advertising Copywriting
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).