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ERIC Number: ED349595
Record Type: RIE
Publication Date: 1992-Aug
Pages: 25
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Descriptive Outline for an Advertising History Course in Seminar Format.
Pennington, Robert
Advertising history is often treated within the context of journalism or mass communication history. The outline of a seminar course in advertising history presented in this paper offers an approach that discusses the social, cultural, and philosophical roots of advertising as well as the institution as it is known today. The focus of the course is not on the practice of advertising, but rather the function. The assigned readings for the course include books, chapters of books, and articles. Readings for the course consider: the placement of advertising into historical context; the role of the consumer and the seller; the development of modern advertising; and the integration of the institution of advertising into the culture. (A syllabus, a reading and discussion schedule, and a 48-item reading list are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Advertising Education; Advertising Industry; Historical Background
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).