ERIC Number: ED349547
Record Type: RIE
Publication Date: 1992-Aug
Reference Count: N/A
Young Readers and the Newspaper: Factors Affecting Information Recall and Perceived Enjoyment, Readability and Attractiveness.
Wanta, Wayne; And Others
A study examined potential variables that editors might use to lure young readers into a newspaper reading habit. A total of 204 high school students were asked to read and rate one of 20 newspapers (collected from around the country) on enjoyment, readability, and attractiveness. The newspapers' efficiency in transmitting information was also tested through knowledge recall questions. Results showed that subjects: (1) found newspapers more enjoyable if they contained fewer stories and many pullout quotes; (2) more readable with many pullout quotes and small lead photographs; and (3) more attractive with many photographs and large graphics. Results further showed that subjects were able to recall information more efficiently if the newspapers were judged to be enjoyable, used a high number of pullout quotes, used a horizontal design, scored lower on a human interest measure, jumped more stories and contained stories written at a lower grade-reading level. Four suggestions for editors include increasing the use of pullout quotes, using smaller lead photographs but larger graphics and more photos, limiting the amount of text on front pages, and stressing simpler writing styles and fewer human interest stories. (Five tables of data are included and 30 references are attached.) (Author/SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Journalism Research; Variables
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).