ERIC Number: ED348703
Record Type: RIE
Publication Date: 1992-Mar
Reference Count: N/A
Development and Validation of the Listener Preference Profile.
Watson, Kittie W.; And Others
The Listener Preference Profile (LPP) was designed to identify habitual listening responses. Items for the LPP were generated from listening behaviors identified from a systematic review of the listening literature and modified based on administration to several pilot groups. Results of factor analyses identified four clusters (people-, content-, action-, and time-oriented listening) and were used to revise the LPP. A study was designed to validate the LPP. Subjects, 392 undergraduate students in a southern university enrolled in a basic professional communication class, were administered the LPP twice within 24 hours--first in combination with two other self-administered assessment instruments (with randomized order of elements) and then independently with items randomized in a different order. Factor analyses, estimates of internal consistency, and the prevalence of different listening preference orientations were examined. Results indicated that: (1) test-retest reliability instruments suggest stability in the assessment of listener preferences over time; (2) gender differences existed in task versus relational listening; (3) multiple listener preferences were common between listeners; and (4) 21% of the sample indicated no preference for any of the listener orientations. Findings suggest that the Listener Preference Profile is a reliable instrument and has potential as a research and/or training tool. (Three tables of data are included; 44 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers: Listener Preference Profile; Listening Research
Note: Paper presented at the Annual Meeting of the International Listening Association (13th, Seattle, WA, March 4-8, 1992).