ERIC Number: ED348006
Record Type: RIE
Publication Date: 1992-Feb
Reference Count: N/A
The Significance of the Channel One Experiment: Report on the First Year. A Symposium.
Knupfer, Nancy Nelson; And Others
This brief report outlines research completed during the first year of the 12-minute video news magazine "Channel One" to investigate the impact of this program produced by Whittle Communications on varying aspects of schooling. Six researchers with different areas of expertise addressed varying aspects of the influence of the program, which is currently being beamed by satellite to over 2,000 high schools in the United States. (It is noted that the controversy surrounding the use of this program in schools stems primarily from the fact that two minutes of advertising are embedded in each program, and that New York and California have banned the use of the program because of the commercials.) An expert in methods of empirical research conducted a study to measure student's retention and comprehension of current event facts, and administered a survey to measure student and teacher attitudes and opinions about the program. A professor who conducts and teaches case study methodology directed a case study of Channel One at a participating site which focused on the diffusion of innovation in schools, the involvement of teachers in such innovation, and the effect of an innovation on curriculum and teaching practices. Another researcher with experience in policy issues examined the impact of Channel One on curricular issues. An advertising professor and researcher will address the impact of Channel One advertising on the teen viewer. Another team member conducted a structural analysis of the program itself to ascertain what messages are being encoded in the production and how students are interpreting them. The final member of the research team coordinated the project. A list of 29 focus questions that directed the research team makes up a half of this report. (BBM)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Channel One; Message Design
Note: In: Proceedings of Selected Research and Development Presentations at the Convention of the Association for Educational Communications and Technology and Sponsored by the Research and Theory Division; see IR 015 706.