ERIC Number: ED347907
Record Type: RIE
Publication Date: 1992-Mar-26
Reference Count: N/A
The Integration of Business-Related Materials into the Undergraduate Russian Program.
Prestel, David K.
This paper examines the integration of Business Russian into the Russian curriculum at Michigan State University (MSU) and the creation of a capstone sequence of Business Russian courses at the advanced level. The establishment of the basic goals of the school's business language instruction and the needs of the students are discussed. The paper also examines how the program was introduced into each lesson of first-year Russian courses and the responses to a survey of MSU business language student attitudes concerning the course. Each year of the Russian course is detailed in terms of how the program is integrated into them, including the development of cross-cultural sensitivity, the use of case reviews and advertisements of products, videos and television presentations, and the use of authentic materials. Additionally, ways are discussed of improving cultural awareness and sensitivity that help reduce stereotyping. Finally, methods used in advanced courses are described. It is noted that the course described in this paper permits the creation of a Business Russian course on the advanced level which will examine topics in the areas of Russian business and economics in a relatively sophisticated manner without having to compensate for inadequate linguistic and cultural preparation on the part of students. (23 reference notes) (GLR)
Publication Type: Reports - General; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Identifiers: Michigan State University; Russia
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (11th, Ypsilanti, MI, March 25-28, 1992).