ERIC Number: ED347902
Record Type: RIE
Publication Date: 1992-Mar-26
Reference Count: 0
Using the Portfolio Approach in Teaching Intercultural Business Communication.
Winter, Janet K.; Winter, Esther J.
This paper addresses the many uses of the writing portfolio in general education at the college level, particularly in classrooms teaching business communication. It describes what elements could be contained within a portfolio, the role the portfolio can play in the assessment process, and the pedagogical implications of a class that is organized around the concept of a portfolio assessment. In addition, the benefits of portfolio assessments are described, and guidelines are presented for evaluating a message prepared by a member of one culture for a member of another. The use of letter and report assignments as effective methods of introducing students to cultural differences in business communication are also presented. It is noted that after performing the research, writing, self-evaluation, and revision of one or more documents, the student will have developed a better appreciation of cultural diversity and the need to consider the reader's background. In addition, the student will have better composition skills as well as a set of reference documents to use on the job, or to present to a prospective employer. (GLR)
Descriptors: Business Administration Education, Business Communication, Cultural Awareness, Evaluation Methods, Higher Education, Intercultural Communication, Personnel Selection, Portfolios (Background Materials), Postsecondary Education, Teaching Methods, Writing Assignments, Writing (Composition), Writing Skills
Publication Type: Reports - Descriptive; Guides - General; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Identifiers: Portfolio Approach
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (11th, Ypsilanti, MI, March 25-28, 1992).