ERIC Number: ED347843
Record Type: RIE
Publication Date: 1992-Mar
Reference Count: N/A
Developing Instructional Materials To Improve and Test Competency in Japanese Business Culture.
This discussion focuses on examples of materials used at Eastern Michigan University (EMU) to help convey cultural values in the Japanese component in the Language and International Trade and the Language and World Business Programs at EMU. Ways that the culture is incorporated into the Japanese curriculum are described, and an explanation is given on why instructional materials are needed to systematically introduce the basic principles of performing Japanese culture. Cultural competency is emphasized in EMU's business Japanese. Core courses include the following: problems that Americans often encounter when negotiating with Japanese business people; how to compete in the Japanese market by understanding foreign company case studies and by studying Japanese business customs and practices; and communicating and working in a Japanese company. A few examples of instructional materials are provided to illustrate school/social life and business/culture situations. EMU's cultural proficiency and placement test is described briefly. (LB)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: Eastern Michigan University
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (11th, Ypsilanti, MI, March 25-28, 1992).