ERIC Number: ED347492
Record Type: RIE
Publication Date: 1992-Dec
Reference Count: N/A
Marketing Yourself as a Professional Counselor. ERIC Digest.
O'Bryant, Beverly J.
Marketing is a venue which could help establish counselors in the public consciousness so that a multitude of other publics become counselor advocates and articulate that professional counselors are skilled deliverers of services. Marketing strategies include: walking, talking, and acting proud of self as a professional; taking pride in total appearance; taking advantage of self-enhancement opportunities; displaying professional office decorum; designing something to market and marketing the outcomes; joining professional organizations; articulating the positive; marketing specifics; and being politically astute. (ABL)
Descriptors: Counseling Services, Counselors, Marketing, Professional Development, Public Opinion, Public Relations
ERIC/CAPS, 2108 School of Education, University of Michigan, Ann Arbor, MI 48109-1259.
Publication Type: ERIC Publications; ERIC Digests in Full Text
Education Level: N/A
Audience: Counselors; Practitioners
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Counseling and Personnel Services, Ann Arbor, MI.
Identifiers: ERIC Digests