This paper examines the organizational development and process phases of establishing a student recruitment system at Southeast Missouri State University which began when the student recruitment unit of the school was transferred to the Office of University Relations. The various components of Southeast's efforts in influencing a student's choice towards attending school are discussed. Each of the four phases of recruitment is briefly outlined; these phases are: Awareness, Inquiry, Application, and Matriculation. The awareness phase is intended to pique a prospective student's interest in the university. The inquiry phase involves the school's response mechanism when a prospective student makes initial contact. The school's handling of a student who has applied for admission comprises the applicant phase, and student orientation is involved in the matriculation phase. It is noted that the previous declining enrollment of high school students has not only stabilized, but the quality of the entering classes has been enhanced. An appendix contains charts showing basic influencing factors in choosing a college and projected enrollment at Southeast, as well as photocopies of 1991 news clippings about the school's enrollment activity. (GLR)