ERIC Number: ED345543
Record Type: RIE
Publication Date: 1991-Apr
Reference Count: 0
Commercial Language, Business Economics, and the Liberal Arts Curriculum.
Sell, John W.; And Others
A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the language of technology, business, and commerce; (2) modifications of existing foreign culture courses; and (3) upgrading of library and audio-visual resources to support international business-related courses and senior theses. While the goals are common to most international business programs, this program has several unique characteristics. It: uses private funds only; takes advantage of the adaptability inherent in the liberal arts setting; and is administered entirely by program participants, not college administrators. In the Spanish department, a full course in Spanish for commercial use is offered. The French department includes a course on the French economy since 1945 and one on business French. The German department offers a team-taught economics course in German. In addition, an internship program for the college, with business contacts in France and Germany, is in development. (MSE)
Descriptors: Audiovisual Aids, Business Administration Education, Business Communication, College Second Language Programs, Cultural Awareness, Curriculum Development, Economics, European History, Faculty Development, French, Higher Education, International Trade, Internship Programs, Language Teachers, Languages for Special Purposes, Liberal Arts, Library Collection Development, Program Descriptions, Second Language Instruction, Spanish
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Authoring Institution: N/A
Identifiers: College of Wooster OH
Note: Paper presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions (10th, Ypsilanti, MI, April 3-5, 1991).