This paper offers suggestions to help special educators and administrators effectively and thoroughly tell people about their school's programs and events dealing with special education. General suggestions include appointing a public relations coordinator, having school personnel complete a Public Relations Help Request Form when publicizing events, and targeting particular audiences. Other suggestions concentrate on specific target groups, such as communications with school staff or colleagues, parents, and the community. Techniques for dealing with print and broadcast media are offered. Other media outlets, such as direct mail, billboards, and promotional items, are also noted. (12 references) (JDD)