ERIC Number: ED345305
Record Type: RIE
Publication Date: 1991-Nov-2
Reference Count: 0
Basic Public Speaking Principles: An Examination of Twelve Popular Texts.
Hess, Jon; Pearson, Judy C.
A study investigated the principles included in basic public speaking texts and the relative importance given to each principle. Content analysis was used to examine 12 of the most popular introductory-level college public speaking textbooks. The unit of analysis was selected, categories were constructed, and the data were coded and weighted. Results indicated that: (1) although the information contained in the texts was often very different, the topics discussed were the same; (2) the 24 principles identified were grouped into overall categories of communication theory, speech preparation, speech delivery, activities and elements in public speaking, and a taxonomy of public speaking; and (3) the authors showed increased attention to persuasive speaking, language, informative speaking, and the audience, and decreased attention to modes of delivery, determining a speech purpose, the thesis statement and main points, ethics, and speech practice. (Two tables of data are included; 56 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Speech Communication Education
Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991).