ERIC Number: ED345060
Record Type: RIE
Publication Date: 1992-Apr
Reference Count: 0
General Marketing. Ohio's Competency Analysis Profile. Revised.
Ohio State Univ., Columbus. Vocational Instructional Materials Lab.
Developed through a modified DACUM (Developing a Curriculum) process involving business, industry, labor, and community agency representatives in Ohio, this document is a comprehensive and verified employer competency profile for general marketing occupations. The list contains units (with and without subunits), competencies, and competency builders that identify the skills needed to enter these occupations. The occupational, academic, and employability skills for this occupation or occupational area are included. Within the outline are three levels of items: core, advancing, and futuring. Core items identify the knowledge, skills, and attitudes essential for entry-level employment. These items are required to be taught and will be the basis for questions on the state vocational competency tests. Advancing items identify the knowledge, skills, and attitudes needed to advance in the occupation; futuring items identify the knowledge, skills, and attitudes needed to enter and remain in a given occupation 3 to 4 years from now. This profile contains 15 units on general marketing: human resource foundations; marketing and business foundations; economic foundations; promotion; selling; risk management; distribution; pricing; financing; product/service operations; purchasing; marketing information management; financial management; computer operations; and employability skills. (NLA)
Descriptors: Business Administration, Competence, Competency Based Education, Computers, Employment Potential, Information Management, Job Analysis, Job Skills, Marketing, Money Management, Postsecondary Education, Purchasing, Salesmanship, Secondary Education, Task Analysis, Vocational Education
Vocational Instructional Materials Lab, Ohio State University, 1900 Kenny Road, Columbus, OH 43210-1090 ($1.50).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Ohio State Dept. of Education, Columbus. Div. of Vocational and Career Education.
Authoring Institution: Ohio State Univ., Columbus. Vocational Instructional Materials Lab.
Identifiers: DACUM Process; Ohio; Risk Management
Note: For related documents, see ED 338 827-852 and CE 061 142-176.