ERIC Number: ED344270
Record Type: RIE
Publication Date: 1992-Mar
Reference Count: N/A
On-the-Air in the Nineties: The Role of Creativity in the Development of Student Radio Announcers.
Shields, Steven Owen
How can broadcast educators teach student practitioners of the 1990s and beyond to attain a fresh viewpoint, especially during on-air announcing performance, the traditional entry point for most careers? Speech performed by music radio announcers under "ad-lib" on-air conditions creates a "theater of the mind" visualization within the listener based on a shared frame of reference. Examples demonstrate creative and uncreative announcing styles. Educators can use six strategies to help students unlock the doorways of their personal creativity: (1) get students to tell stories; (2) teach students where to locate "show prep" material and how to add a punchline to it; (3) train students to perform their material in visual terms, with colorful words and descriptive detail; (4) teach students how to create a memorable character; (5) encourage emulation by listening to carefully selected airchecks whose performers model creativity; and (6) encourage prospective announcers to become involved in creative activities beyond radio. (Five notes are included; 19 references are attached.) (SR)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Identifiers: Broadcast Announcers; Radio Chatter
Note: Paper presented at the Annual Convention of the National Broadcasting Society (50th, Washington, DC, March 1992).