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ERIC Number: ED344263
Record Type: RIE
Publication Date: 1991-Oct
Pages: 25
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
"Soc.Culture.Indian": Computer Created Community for Indian Students and Professionals.
Pathania, Geetika
A study invoked the uses and gratifications framework to look at a computerized bulletin board used largely by Indian students. Computer printouts of the first 15 messages entered into the bulletin board for each of 7 consecutive days (for a total of 105 messages) were classified by a human coder into categories of surveillance, diversionary, cultural identity needs of the individual, and social integrative. Results indicated that: (1) participation in what could be viewed as an interactive form of ethnic press served primarily to promote social identity and integration rather than assimilation into their environment; and (2) the bulletin board was used more as a support group (serving cultural identity and social integration needs) than as a newsgroup (serving needs for surveillance of the environment). (Sixty-one references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: India; Uses and Gratifications Research
Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991).