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ERIC Number: ED344256
Record Type: RIE
Publication Date: 1991-Nov
Pages: 32
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Response to a Community-Based Information and Communication System.
Trachtman, Leon E.; And Others
A study investigated the introduction of an experimental school-centered and neighborhood-oriented communication system in a small midwestern town. It was anticipated that normal parent-teacher-school communication would be enhanced by the electronic messaging potential of the system. Researchers observed the entire adoption process from the introduction of the idea to the eventual dismemberment of the system. All 500 participating families (80% of those invited) had personal computers installed in their homes free of charge, and were linked into a neighborhood network through the local telephone company's lines. Some 350 families elected to cancel the service eventually, prompting the telephone company to cancel the program. Results from phone interviews with from 88 to 249 participating families indicated that the system failed to be adopted on a permanent basis by the target population because of: (1) technical inadequacies within the system; (2) the availability of faster, more efficient, and otherwise more desirable communication media; (3) the lack of institutional mandate to use the system; and (4) the lack of commitment to the system by local opinion leaders. (SG)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Computer Communication; Interactive Communication; Telecommunication Demonstration Program (Midwest)
Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991).