Traditional British attitudes toward foreigners, which are now being challenged by current economic realities, and the increasing internationalization of British business, which magnifies the need for employees to communicate effectively with people from other countries and cultures, are discussed. A brief overview is provided that covers recent trends in degree course offerings, compulsory and optional foreign language study, and study availability. Comparative data are reported from the 1989 publication, "Degree Course Guides," regarding the balance and content of courses offered primarily by universities and polytechnics. The preponderance of courses in business, management, and accountancy is noted, as is the increasing number of students who are combining those fields with foreign language study, particularly French, German, Spanish, Russian, and Italian. Further discussion focuses on the varying levels of interaction between foreign language and business study, ranging from low-level to high-level integration. Examples of such programs in Great Britain are cited. It is concluded that there are now widespread opportunities for British first-degree seekers in business, management, and accountancy to include foreign language study in their coursework, especially if they are interested in developing business foreign language competencies in major Western European languages. Contains 14 references. (LB)