ERIC Number: ED343183
Record Type: RIE
Publication Date: 1991-Oct-31
Reference Count: N/A
Woman Under Fire: An Executive's News Coverage and the White Male and Female Systems.
Yoder, Sharon Logsdon
A qualitative study explored the potential for using a male and female systems model (identified as the White Male System and the Female System by Anne Wilson Schaef) to analyze the news coverage of a woman executive mired in controversy. The female chancellor of the University of Missouri-Columbia was engaged in a public controversy concerning a multi-million dollar reallocation plan. Source quotations, or author quotations, of 212 news articles, editorials, and letters to the editor were perused for references to the chancellor and the reallocation plan. Results indicated that the chancellor's statements were predominantly Female-System based and those of the critics (both male and female) were predominantly White-Male-System based. Findings suggest that public relations practitioners should be aware of the existence of the varying systems and how they can be manifested in public discourse so that reporters and editors can be educated about the seemingly hidden realities being presented by their coverage and selection of sources. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Coverage; University of Missouri Columbia
Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991).