ERIC Number: ED343167
Record Type: RIE
Publication Date: 1991-Oct
Reference Count: 0
Women in Higher Education Public Relations: An Inkling of Change?
Weaver-Lariscy, Ruth Ann; And Others
A national survey of 371 public relations officers in four-year colleges and universities examined environmental constraints, style of research, and certain personal characteristics to determine if they differentiate between female and male practitioners. First, with regard to constraints, it was found that female public relations officers were most likely to occupy the "conscience of the organization" role, whereas their male counterparts characterized a "dominant insider" position. A second important finding was that no differences in uses or style of research were found by gender. While this is encouraging, it is apparent that there remain environmental constraints--notably administrator expectations--that need to be addressed and that colleges and universities are not practicing, in their public relations offices, what they are teaching in their classrooms. (Three tables of data are included; 17 references are attached.) (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Administrator Behavior; Communication Patterns; Professional Concerns
Note: Revised version of a paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991). Based on research conducted by Duane D. Sweep in partial fulfillment of requirements for the M.A. degree, University of Georgia.