ERIC Number: ED342029
Record Type: RIE
Publication Date: 1991-Oct
Reference Count: N/A
Religious Radio Listening among Brazil's Indians: A Question of Cultural Hegemony and Freedom.
Johnson, Edward A.
A study examined the religious radio listening habits of Brazil's indigenous population. Subjects, 46 linguists (under contract to the Brazilian government to educate the population) who worked with 32 different Brazilian tribes, completed a 16-item survey. Results indicated that: (1) 13-20% of adult Brazilian Indians have access to a radio; (2) these tribespeople can receive an average of over 6 hours per week of intelligible Christian radio programming, with the average tribesperson listening to about 1.5 hours per week; (3) the most popular radio format in religious programming was traditional Brazilian religious music, followed by contemporary religious music; and (4) religious programming apparently has only a small impact on the religious practices, beliefs, and lifestyles of Brazilian Indians. Findings suggest that radio in Brazil is a free marketplace of ideas rather than a hegemonic monopoly. (Twenty-two graphs and 26 tables of data are included; all written responses to the survey and 27 references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Brazil; Message Responses; Religious Broadcasting
Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991).