A pilot program of the industry immersion model of reading and mathematics instruction was conducted on site at the Airport Field Maintenance Facility, Memphis, in January-February 1989. After this intensive immersion program (80 hours of instruction in 4 weeks), the 12 participants showed significant gains averaging 2.2 grade levels in reading and 1.3 grade levels in mathematics, and positive growth in self-esteem. A follow-up study 6 months later showed that reading level gains were generally stable, with some dramatic gains among students who had continued to read on their own following the program and some losses of skill level among those who had not continued to read. All participants said they felt more self-assured, and all expressed interest in attending a continuing adult reading and mathematics program. Participants felt that they were able to use their skills better on the job as well as at home. Administrators also indicated that the program had been valuable in helping workers develop sensitivity to company needs and goals as well as basic skills. The follow-up study concluded that the immersion model is valuable because it customizes instruction to the needs and goals of workers and the company. (KC)