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ERIC Number: ED341276
Record Type: RIE
Publication Date: 1991
Pages: 15
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Running against Time and Technology: Problems in Empirical Research into Written Business Communication.
Yli-Jokipii, Hilkka
Problems involving empirical research into written business communication in Finnish and English are examined. Some of the problems are shown to be obvious reasons for the scarcity of research in this field. Three issues are discussed: (1) problems in establishing sub-categories and classification of current written business communication; (2) the role that some of the categories in the established pattern have in cross-cultural communication regarding changes taking place in international communication systems, and problems in the treatment of cross-cultural issues in international business writing (with the Finnish language as one element); and (3) the accessibility and diversity of real-life material. The problem of research into written business communication is treated as a struggle against time and technical development because time and technology affect real-life business communication practices. It is concluded that the linguistic outcome of a piece of communication in business is greatly determined by the mode of communication (e.g., telex, fax machine), and that the rapid emergence of new media for communication affects the researcher's ability to investigate the properties of one before another enters the market. Contains 19 references. (LB)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Finland
Note: In: Communication and Discourse across Cultures and Languages. AFinLa Yearbook 1991; see FL 020 041.