ERIC Number: ED340060
Record Type: RIE
Publication Date: 1991-Oct
Reference Count: 0
Hispanic Storyteller: Unity through the Use of Narrative in the Speaking of Henry Cisneros.
Hanson, Trudy L.
Henry Cisneros, speaking on the theme, "the colorful past and promising future of Hispanic heroes in Texas," in Amarillo, Texas, on February 7, 1989, was successful in eliciting a positive response from his Anglo/Hispanic audience. An analysis of Cisneros' use of narrative demonstrates its effectiveness in leading to a feeling of "community" by audience members. W. R. Fisher's narrative paradigm can be used to examine similarities and differences in the use of narrative demonstrated by Ronald Reagan and Henry Cisneros in their rhetoric. Cisneros' use of narrative was able to accomplish a unifying effect because of the cultural values he emphasized, as well as the heightened perception of Hispanic heros he gave his audience. Cisneros called for an end to the underclass, envisioning "a partnership enhancing education, setting a climate of high expectations for all students." Like Reagan, Cisneros demonstrated convincing presentational skills. By combining rational arguments, supported by statistics and demographic data, with effective stories, Henry Cisneros was successful in having the Amarillo audience share his vision of a "Texas in brotherhood," and in creating a sense of unity. (PRA)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Cisneros (Henry); Educational Issues; Reagan (Ronald); Rhetorical Strategies; Texas
Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991).