ERIC Number: ED339104
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
Communication. Restructuring the Education System Series.
Arnsparger, Arleen; Ledell, Marjorie
Redesigning the education system to prepare citizens for the 21st century is a monumental challenge. To accomplish the job, understanding and support must come from people in all parts of the education system and community. Building support and understanding among various groups of people requires effective communication strategies and skills. Nine elements are outlined to form a basic communications plan for restructuring. They are: setting objectives; planning strategies; building support; describing the restructuring message; disseminating materials; using the media; showing progress; anticipating and responding to criticism; and evaluating. A communications kit entitled "Communicating about Restructuring" containing "how to's" and exmples of successful communication tools and tactics is also described in this guide. (RR)
Descriptors: Communication Skills, Educational Change, Elementary Secondary Education, Information Dissemination, Public Schools, School District Autonomy, School Organization, School Restructuring
Distribution Center, Education Commission of the States, 707 17th Street, Suite 2700, Denver, CO 80202 (No. SI-91-5; guide $4.00; communications kit $20.00 plus $3.00 postage and handling).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Policymakers; Administrators; Practitioners
Authoring Institution: Education Commission of the States, Denver, CO.