ERIC Number: ED339097
Record Type: RIE
Publication Date: 1991-Oct
Reference Count: 0
Principal Leadership: Communication in a Changing Educational Milieu.
Gougeon, Thomas D.
Issues in improving administrator communication in response to changing conditions within the school environment are examined in this paper. A communication model of leadership as social control is presented, based on the variables of personal orientation and motivation. A conclusion is that administrators must be prepared to understand the perspectives of different referent groups within the school--stakeholders, people of different cultures, and both sexes. The recommendation is made for administrator preparation programs to provide a minimal knowledge base in organizational, interpersonal, and intercultural communication. Three figures are included. (31 references) (LMI)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the University Council for Educational Administration (Baltimore, MD, October 1991).