ERIC Number: ED339072
Record Type: RIE
Publication Date: 1991-Aug
Reference Count: 0
Three Dimensions of Children's Attention to Messages: Mediation, Content, and Structure.
Austin, Erica Weintraub; Lang, Annie
A field experiment tested the effects of mediation, message difficulty and gender of message presenter on children's attention to messages. Seventy-seven children, ages 6 weeks to 5 years participated in the study. Children were observed as they watched messages delivered by a person either in real life or on television. Results indicated that except for infants, children paid more attention to men than to women overall, and to messages presented in person rather than mediated. Children paid more attention to women however, than to men, if a message was difficult both for real and for mediated messages, and even more so for mediated messages. The study underscores the need to study the interactive effects on children of all dimensions of messages (structural, mediation, and content). Three tables and 6 figures are included; 24 references are attached.) (Author/PRA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Message Design; Message Perception; Message Responses
Note: Additional authors listed as: Brad Powers and Janine Sumner. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (Boston, MA, August 7-11, 1991).