ERIC Number: ED339060
Record Type: RIE
Publication Date: 1991-Aug
Reference Count: N/A
The Role of Mass Media and Intergroup Relations in the Process of Newcomers' Assimilation.
Shim, Jae Chul
This paper reviews the group-related literature of intergroup relations and combines it with the existing theory of communications. Noting that communication scholars have recently entered this realm of intergoup relations and searched for the role of mass media in the process of ethnic newcomers' socialization, the paper conceptualizes assimilation in a new way and compares it to the problematic concept of acculturation. Then, the paper discusses the influence of intergroup contacts on the newcomer's integration into or segregation from his or her host society. It also demonstrates different effects of ethnic and mainstream host media, and utilizes such macro-structural variables as the population size of ethnic communities and their geographical locations. The paper attempts to build a new theoretical framework of intergroup relations and communication processes by applying S. Moscovici's innovation model and E. P. Hollander's transactional model of leadership to the ethnic community setting. In conclusion, the essay considers the ethnic media as community leadership resources and recommends that ethnic media innovate their production process in order to serve their audiences' information needs. (One hundred and three references are attached.) (Author/PRA)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Identifiers: Communication Patterns; Ethnic Media; Research Suggestions
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (Boston, MA, August 7-11, 1991).