ERIC Number: ED339059
Record Type: RIE
Publication Date: 1991-Aug
Reference Count: N/A
Student Agency Experience in Public Relations Education.
McDonald, Becky A.; Carrick, Tonya
This study examined the existence and use of student-operated public relations/advertising agencies which operate outside the classroom as well as in conjunction with a class. Journalism programs in the United States which were listed as having a public relations sequence, major, emphasis, or concentration were surveyed; of these 110 responded for a response rate of 61.4%. Results showed that: (1) 17 student-operated agencies already existed and 8 schools were in the process of establishing such agencies; (2) 70% of those contacted indicated that an agency was very useful to a student's learning experience; (3) 16 of the 17 agencies were sponsored by the Public Relations Student Society of America; (4) the majority of schools had from 1 to 3 full and part-time public relations faculty and between 1 to 150 public relations students; and (5) most of the public relations educators contacted indicated that writing skills was still the weakest subject taught. Findings suggest that student-operated agencies appear to be a good idea in theory, while in practice it may take more effort to get such a project started than schools are able to provide. (Seven tables of data are included; 17 references, survey questions, telephone survey guidelines, and the survey answer sheet are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A
Identifiers: Advertising Agencies; Student Led Activities
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (Boston, MA, August 7-10, 1991).