ERIC Number: ED338840
Record Type: RIE
Publication Date: 1991
Reference Count: 0
Entertainment Marketing. Ohio's Competency Analysis Profile.
Ohio State Univ., Columbus. Vocational Instructional Materials Lab.
This Ohio Competency Analysis Profile (OCAP), derived from a modified Developing a Curriculum (DACUM) process, is a current comprehensive and verified employer competency program list for entertainment marketing. Each unit (with or without subunits) contains competencies and competency builders that identify the occupational, academic, and employability skills needed to enter this occupational area. Within that outline are three levels of items: core, advancing, and futuring. Core items are essential to entry-level employment. Advancing items are needed to advance in a given occupation. Futuring items are needed to enter and remain in a given occupation 3 to 4 years from now. This profile contains 10 units: (1) human resource foundations; (2) marketing and business foundations; (3) promotion; (4) service technology; (5) selling; (6) pricing; (7) location; (8) entrepreneurship; (9) business functions; and (10) employability skills. (NLA)
Descriptors: Basic Skills, Business Administration, Competence, Competency Based Education, Cost Estimates, Employment Potential, High Schools, Job Analysis, Job Skills, Marketing, Merchandising, Money Management, Occupational Safety and Health, Sales Occupations, Salesmanship, Service Occupations, Task Analysis
Vocational Instructional Materials Lab, Ohio State University, 1900 Kenny Road, Columbus, OH 43210-1090 ($1.50).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Ohio State Dept. of Education, Columbus. Div. of Vocational and Career Education.
Authoring Institution: Ohio State Univ., Columbus. Vocational Instructional Materials Lab.
Identifiers: DACUM Process; Entertainment; Ohio
Note: For related documents, see CE 059 517-542.