ERIC Number: ED338804
Record Type: RIE
Publication Date: 1991-May
Reference Count: N/A
IBM Small Business Survey.
International Business Machines Corp., Armonk, NY.
A telephone survey conducted March 15-22, 1991, examined how small businesses are currently performing. Interviewees were 400 small business owners randomly selected from a Dun and Bradstreet list of companies with 50 or fewer employees. Major findings were as follows: (1) owners were survivors, highly confident in their own abilities, and optimistic about the future; (2) they were a relatively homogeneous group comprised of men between 34 and 49 years of age who had been employed in a similar field; and (3) their businesses had similarities, such as that they were started by their owners rather than purchased from others; that they were created with a broad focus; and that they usually experienced growth in revenue. Retail establishments and services comprised the largest portion. The greatest challenge was to owners in the Northeast. Owners' comfort level with computers needed to be improved. Following a 10-page study summary are detailed findings in narrative form and tables. Findings regarding the company profile are grouped under general characteristics, business focus, stability, evaluations of immediate business area, and exporting and importing profile. Findings dealing with owners' profiles are divided into the following categories: personal characteristics; owners' experience with and reasons for starting their firms; early worries or concerns; sources of advice; and advice to those considering forming a business. Other findings report on understanding and use of technology. Statistical reliability data and the questionnaire are appended. (YLB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: International Business Machines Corp., Armonk, NY.