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ERIC Number: ED338130
Record Type: RIE
Publication Date: 1991
Pages: 63
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-0-89964-283-7
ISSN: N/A
Raising Money and Cultivating Donors through Special Events.
Harris, April L.
This book provides "how to" information for those who have never managed a fund-raising event for a college or university, and gives advice to help the experienced professional fund-raiser fine-tune traditional or new events. It covers the essential steps in event planning such as developing a realistic budget, and includes a budget planning checklist. Specific chapters discuss the following: (1) developing special events to meet specific roles; (2) matching the event to the institution; (3) determining the budget and paying the bills; (4) using volunteers; (5) pricing and selling the tickets and promoting the event; (6) selecting and positioning events that support the capital campaign; and (7) developing and implementing an effective post-event follow-up process. The book contains a 26-item bibliography covering areas of capital campaigns; etiquette and protocol; fund raising and special events; and marketing, promotion, and publicity. (GLR)
Council for Advancement and Support of Education, Suite 400, 11 Dupont Circle, Washington, DC 20036-1261 (Order No. 24602, $24.00 members, $32.00 nonmembers).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.
Identifiers: N/A
Note: For a related document, see ED 303 121.