ERIC Number: ED337820
Record Type: RIE
Publication Date: 1991-May
Reference Count: N/A
Sexual Identity/Identification in Communicative Practices: A Semiological Analysis of Newspaper Coverage of Sports.
A semiological study examined the products and processes of sexual identity/identification by "reading" newspaper sports photographs from three distinct but interrelated ideological positions (the dominant heterosexual culture, a residual reading which resists the dominant interpretation and asserts equality, and an emergent reading that argues for radical change). Readings based on each of these positions were developed for seven photographs from the "Sacramento Bee" and the "San Francisco Chronicle." Results indicated that: (1) within the sign system of the newspaper sports page, male athletes were represented displaying many behaviors that were constructed as female/feminine as well as male/masculine; and (2) the few action shots of women included linguistic signifiers to hold the dominant reading in place. Findings suggest that the stereotypes of appropriate and desirable behavior based on the sex of the individual were violated continuously in sports photographs of male athletes. Also, despite the influx of women into professional, college, and high school athletics, media coverage is still minimal and most photographs of women on sports pages are not of female athletes but of relatives of male athletes. (The seven photographs analyzed are included.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Feminist Criticism; Media Coverage
Note: Paper presented at the Annual Meeting of the International Communication Association (41st, Chicago, IL, May 23-27, 1991). Photographs may not reproduce clearly.